Afro Riché

PROJECT OVERVIEW

Afro Riché was born from a creative, artistic collaboration centered around a piano—an instrument transformed into a canvas by four artists, each infusing it with their unique experiences and cultural expressions. What began as an art piece soon evolved into a visionary brand, driven by a desire to expand its impact beyond the piano and into a broader artistic and cultural movement.

With a strong foundation rooted in creativity and poetry, the visionary behind Afro Riché sought to establish a distinct brand identity that honors artistic expression, unity, and rich cultural narratives. This project was dedicated to bringing that vision to life—translating the essence ofAfro Riché into a cohesive and compelling brand.

OUR CONTRIBUTIONS

By combining branding, digital marketing, and strategic partnerships, Eremia Creative Consulting aimed to establish Afro Riché as a recognizable and impactful artistic brand. The strategy included:

  • Brand Development & Identity: Created a Brand & Values Document, logo, and visual identity to solidify Afro Riché's presence and ensure consistent messaging.
  • Fundraising & Growth Strategy: Afro Riche was featured in a show sponsored by Women of Visions. I designed and executed a $6,000 fundraising campaign to transport the artistic piano to Art Basel in Miami.
  • Digital Presence & Community Engagement: Built and managed Afro Riché online presence through social media content creation, audience engagement, and digital strategy.
  • Media & PR Outreach: Secured a feature on The Ohh Show by Orlana on iHeartRadio, expanding Afro Riché’s reach and storytelling opportunities.
  • Branded Materials & Professional Representation: Designed and produced business cards, brochures, and branded hoodies to reinforce Afro Riché’s identity and professional image.

END DELIVERABLES

Click here to view Woven in Time

Through strategic branding, digital outreach, and fundraising, Eremia Creative Consulting helped transform Afro Riché from an artistic concept into an established brand with a growing audience and industry recognition. This comprehensive approach positioned Afro Riché for long-term growth, industry recognition, and deeper community impact.